I was perusing my usual must-reads today and came across this ad at Politico.com.
This begs three questions:
1) Who, exactly, is 'Gwilym McGrew'? (a Google search found several results for a California business person, as well as two results for a California health care town-hall attendee)
2) How can an individual 'concerned citizen' afford to pay for front-page-above-the-fold banner AND sidebar advertising on a major political news website? Unfortunately, Politico does not divulge exactly how much an ad buy of this nature would cost, but I would guess that it is more-than-somewhat pricey.
3) If it is inexpensive, how can I get a piece of that advertising action? =)
I just talked to my informant at Politico (yes, I do know an actual person on the inside) and she said that McGrew (if that is a real name) is likely a wealthy person who simply coughed up enough green for the advertising space. She said that, in terms of dollars, the ad buy could be in the 'high double-digits'...
And there you have my first (and likely last) crack at investigative journalism.
UPDATE:: I just received an e-mail from someone who says that they are Gwilym McGrew. I tried to reply to the e-mail message, but it got bounced back to me because of a faulty e-mail address. McGrew says:
I am an individual just doing this on my own. The cost is lower than you think. No, I am not part of any organization. Just one guy pissed off at modern journalism.There you have it.
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13 August 2009
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